”. Improve rank on search engine results pages. As that wide-bearing responsibility may suggest, strategists are involved across the spectrum of. Here are three different great content marketing strategies you may consider: 1. Content marketing services provide companies and marketers with the content, strategy, tools and evaluation necessary to support marketing campaigns or programs. Podcasts and videos. Use these seven steps to create a documented content marketing strategy for your own brand. This involves identifying what expertise you can offer, pinpointing what your audience is. 1. Step 7. It’s the foundation of your marketing strategy. In this module, you will explore the various types of strategic content that go into an effective content marketing program. In fact, according to our latest B2B findings: 65% of the most successful content marketers have a documented strategy vs. A welcome email onboards new customers to your email list and provides a warm introduction and. 75 billion web pages indexed. Here's the template I used to communicate the strategy to stakeholders and executives. 1. Content marketing is a type of marketing that consists of strategically creating, publishing, and promoting content (including blog posts, emails, videos and podcasts). Every strategy should start with setting one or two goals for what you want that strategy. It uses content as a source of achieving business goals. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. When sharing content, the goal is to identify a frequency that allows you to stay top-of-mind without overwhelming your audience. This holds true for businesses, non-profits, educational institutions — pretty much any biz. Free Memo Templates. Podcasts. 1. One of my recent podcast discoveries is Ellevate Podcast: Conversations with Women Changing the Face of Business. 73% of most-successful marketers use their #. Customer persona (s) Understanding your audience helps align your content strategy to the addressable needs of your market. Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. The 9 most important content marketing skills and tools you need to focus on in 2022. Those people who convert to brand advocates are transformative for your marketing ROI. 7 min read How to create and write a content marketing strategy (with template) A complete guide to developing a content strategy, plus a content strategy. Define your top-level objectives and KPIs. A fully optimized content marketing funnel is your ticket to getting more clients. Content Marketing Trends to Watch in 2023. Here’s the difference between marketing and content marketing: Content marketing is based on “permission” – on getting people to come to you for information. Content is nothing more than text, audio, or video that helps people solve problems. A content marketing strategy is a plan for creating, publishing and promoting informational content to attract a specific audience with the goal of driving profitable customer action. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. An excellent solution for content promotion is link building. Below are a few examples of content marketing in which brands reach the consumer at the right time, on the right social channels, and with the right message. It covers SEO, social media, video, blogging, events, and lots more. Here are some quick content marketing strategy tips: Define your target audience (there’s a detailed discussion in the next tip) Set your content goals—increase traffic, generate leads, drive free trials, boost sales, grow brand awareness, etc. Get inspired with these video content marketing examples from top brands like Adobe, Patagonia, and Apple. To help you achieve this. Step 1. Visuals are considered useful in informing, entertaining, and expressing emotions. With 72% of marketers saying that content marketing helps to educate the audience and 63% see that it helps build loyalty with existing clients. Create a Clear Strategy. “So much of what is written about content marketing strategy – including what I most often talk about – focuses on either the content or the marketing. You need a strategy to organize your efforts and achieve your business goals — but that’s easier said than done. Fresh, unique and creative content gets rapidly indexed and ranks higher than low-value and repetitive content. The awareness stage is the first step of every customer journey. Top 6 Content Marketing Tools for 2023. Go out there and use your marketing framework to sell those magic beans. SEMrush has a highly successful content marketing strategy that leverages various marketing channels. It has an impressive range of content marketing tools for the software, healthcare, manufacturing, and financial services sectors. Step 1: Set goals. Back in the Golden Age of Radio, you needed expensive equipment and a state-of-the-art studio to compete with the best radio broadcasters in the biz. It ensures every step in the content research, development, tracking, and optimization processes aligns with the brand’s goals. Thought leadership. A clearly defined content marketing strategy that is communicated and understood within the organization might positively influence CM effectiveness, because it allows to select those CM projects which promise a high strategy contribution. 7. 1. Now, let’s explore the 10 steps you need to take to create a successful, high-performing SaaS content strategy. To get your SEO content strategy off the ground, make a list of topics you’d like your content to address. Your blog topic should be broad enough so you can write hundreds of articles about it but also specific enough to relate to your business niche and area (s) of expertise. Short-form video takes center stage in 2023. , creating content intended to rank on the front page of Google for keywords that help us promote our. This sets out the objectives and scope of your project. But the reality is this: Whether it was John Deere’s The Furrow from the 1800s, Michelin’s guide to car maintenance in the early 1900s, or even Hasbro’s GI-Joe partnership with. While your organization may require support in all of the above areas, a content marketing strategy cannot focus on all of these at once. Some of its key business benefits are: Increases your online visibility when you post relevant content with frequency Boosts loyalty as you become a trusted source of information Generates more leads as you target specific customer stages Key elements of a content marketing strategy. Making sure to reference all the information in your content strategy so far. 2. ChatGPT is big news in the content marketing world, and for good reason: With AI-generated content at our fingertips, anyone can create more content more quickly. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations. Content influences every stage of the customer journey yet only 42% of B2C and 41% of B2B marketers have a documented content marketing strategy. Ecommerce is about products. Here are three different great content marketing strategies you may consider: 1. Validate each idea with industry and competitive research. For hundreds of years, businesses have used content to affect some kind of profitable outcome. It is a multi-step process that can be roughly split into 3 major phases: Research; Planning; Execution ; The graphic presents a barebone structure of a content marketing strategy that focuses on generating leads through organic traffic. 6. 70 percent of marketers lack a consistent or integrated content strategy. If you post too much content on social media, you might overwhelm your followers. Content strategy is concerned with the planning, creation, and distribution of content, while marketing strategy is focused on achieving business goals through the use of various marketing tactics and. Blogs. This is when customers become aware of an issue or a problem they have. A content strategy is a holistic approach to delivering information to customers. I have listed strategies you can implement for your e-commerce website. As the saying goes, life without goals is like a race with no finish line; you’re just running to nowhere. A/B testing – you’ll become an A/B expert, using this simple method to uncover the most effective techniques and hacks for your business, not what everyone else on the web is using. Define your goal. Define your goal. 3. Live Video for Content Marketing. 40% of B2B marketers have a documented content marketing strategy,. (The State of Content Marketing 2022 by SEMrush) 9. With honest, authoritative, and high-quality content it is only a matter of time before your. Bounce Rate. At this stage, content. The roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics. Consistency is critical for the success of a long-term content marketing strategy. The typical price you should expect to pay is between $100-600 per link, depending on the quality. Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. The key ingredient every content marketing strategy needs is quality. These days, a solid marketing program needs to include a rockin’ content marketing strategy. It works. Read Article. 1. Mailchimp's homepage is easy to navigate, clean, and focuses entirely on its customers' pain points. All right, now that we’ve covered the caveats, let’s look at how to write this content marketing strategy! — How to write a content marketing strategy step-by-step. Relevant: Make sure the goals support your marketing strategy. - Brandon Amoroso, electrIQ marketing. Video marketing is an effective way to grab new consumers’ attention, connect with your audience, and boost your engagement metrics. Regardless of target market, geography, language or product, companies have to publicize their message and form a connection with customers. They are: Audience Persona. So, foremost of all, understand that you’ve to pack a punch of value in everything that you create. Keyword research is the first step to creating successful content. Creating a content marketing strategy is not something that can be done in a day or two. The purpose of content marketing is to deepen relationships and solve problems, so every content marketing strategy should address the three stages of content marketing. Content strategy planning, for instance, is planning a meeting, sending invites to the guests and participants, fixing the venue, and taking care of other. Repurposing case studies to appeal to audiences across different channels is a smart and cost. Create a content marketing strategy that delivers results for your business with these ten expert steps. 1. To this extent, digital inbound marketing encourages a customer-centric perspective in which organizations have to focus on helping. Group each of the problems into broad topic areas. There are many aspects of a strategy, but they all need to work together to achieve the goals you set. In addition to their blog content, they also have a thriving social media content strategy and regularly post memes, templates, and snippets of content repurposed from their blog and YouTube channel. Brands Will Boost Engagement through Interactive Content. Marketers are struggling to measure and optimize their content assets across channels and campaigns that support. 68% report their organization made major or moderate adjustments to their content marketing strategy in response to the pandemic. And build out the guidelines for each. Year-over-year growth in unique site traffic is 7. In fact, according to our latest B2B findings: 65% of the most successful content marketers have a documented strategy vs. A lot of times, however, companies skip on investing the time to develop their goal. Align Your SEO Strategy With Industry Best. It provides a long-term vision for overall marketing efforts, often looking many years ahead. 16 hours ago · Invest in a quality email marketing platform to help ensure your team has access to the information it needs to gauge the success of your efforts. Even in-person product demos, seminars, physical leaflets, and phone books can be considered types of content marketing. The first part of developing your blogging strategy is to clearly define your blog's topic and purpose. 1. How to analyze and measure the effectiveness of content marketing. In order to develop a compelling, lead-generating content marketing strategy, you need to prioritize creating high-quality content. Become the experts and show them that their content marketing strategy is in good hands. Ideally, once people land on your website, they’ll take the time to explore, digest some of your content, and buy. S. Only 19% of those not experiencing success had one. If you have been toying with the idea of creating content for a while and are now ready to formalize a more structured content marketing strategy, here are seven steps you need to take in order to maximize its potential for success. Provides value beyond your product offerings. Start with keyword research. 1. A content marketing strategist is the individual who is ultimately responsible for creating or collaborating on strategy. A Semrush study revealed that while 77 percent of organizations have a content strategy, only 9 percent say it’s excellent. Websites that have blogs attract 55% more traffic, and blogs statistically are the most effective brand-building tool. ClickUp Content Marketing Editorial Calendar Template. A content strategy is a plan of action purposely designed to guide content marketing activities and ensure they deliver against a specific business objective. Which brings us to the next answer to the question, why is content marketing important…. 9. ” It seeks (in my words) to manage content as a. Consider this stat for overall marketing from CoSchedule’s Trend Report: Marketing Strategies 2022: Marketers with a documented strategy are 414% more likely to report success than. That strategy should center on three key pillars: Why – the marketing and business goals to achieve and the reason to create content as opposed to other marketing techniques. Quality content is part of all forms of marketing, including: Email marketing: Consistently great content trains your audience to anticipate, open and read emails from your brand. With its ability to quickly convey information and engage viewers, video is a versatile content medium that can drive significant results. You have your free content strategy template. 91% of marketing pros surveyed by. Create a content calendar. The activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. A blog doesn’t constitute a content marketing strategy. Here’s how it works: Specific Goals: Avoid vague language and use real data. The key ingredient every content marketing strategy needs is quality. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. Influencers/Paid Ad Content. Overall, 67% of B2B marketers and 64% of B2C marketers take content marketing seriously and consider it important. Quite honestly, it sounds a lot more complex than it actually is or needs to be. 4. What is the Additional E in Google’s E-E-A-T? All About Experience. The final step in your content marketing plan is to monitor the success of your campaign, and, based on what has been successful, refine your strategy as appropriate. Alex Birkett. Blogging is a completely free way to market your services and capabilities, while simultaneously establishing yourself as an industry expert. Put Stories at the Heart of Your Content Marketing Strategy. And done right, your content. Content ideas get lost in the shuffle, organic traffic fluctuates, and. Create topic clusters and pillar pages. At Ahrefs, our content marketing strategy is simple and effective: we create in-depth blog articles and YouTube videos that teach potential and existing customers how to solve. A content marketing strategy is a well-defined plan that outlines how a brand will create, distribute, and measure the effectiveness of its content. It Helps Generate Leads. Cross-department alignment. 10. To develop a successful plan, you need to clearly define your content's target audience —. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for. Earning your clients’ trust is one advantage of this practice. You can share your case study not only in various strategic locations but also in multiple formats. It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals. Create compelling content. 4) It aligns with organic search goals. A content marketing strategy is a high-level view of your content marketing goals, who your content should serve, how you’ll measure the success of your content, how you’ll distribute your content, and more. # Understand your business objectives—and how your content marketing strategy will align. Moved Permanently. Whether you’re looking to increase your revenue, drive your lead generation upward, or improve your user engagement, there is a goal behind your content strategy. The driving force behind any marketing strategy is to bring in new customers to increase sales. Content marketing strategy definition. But the reality is this: Whether it was. Getting in on content marketing trends is a good idea. On Buffer’s blog, the. Put simply, SEO content marketing refers to the production of content (articles, blogs, whitepapers) geared toward terms and topics being searched online, with the ultimate goal of promoting the business that published it. You start by telling the software what topics you’re most interested in, and its artificial intelligence (AI) will handle the rest. For that, you’ll want to develop a roadmap. Whether you’re looking to increase your revenue, drive your lead generation upward, or improve your user engagement, there is. When creating a content marketing strategy, you should consider the underlying theme of all the different channels and mediums, your brand identity, and your goals. Once you’ve clearly defined your customer and why they buy, you can begin the process of content ideation and keyword research. On-Page SEO Techniques. As content marketers, it’s time that we realized that while an editorial calendar is indispensable for most teams, it can’t replace a well thought-out content marketing strategy. This is when customers become aware of an issue or a problem they have. Crystal Lambert Sept. Content Improves Conversions. the target audience. Content marketing is the process of creating and distributing content to attract and retain customers, so you can increase revenue and ultimately grow your business. Coordination: The best content plans clearly define what will be completed and when, keeping teams on schedule and in sync. In this book, he walks readers through his scalable, strategic approach. One of the most effective methods for spreading brand awareness and attracting new customers is through content marketing. Execute. Step 2: Know Your Audience. 3. They just need to know where to start. Some companies underestimate the importance of other marketing elements and get frustrated when content doesn’t bring the desired results. So you have a handle on who your audience is. Measure the success of your content. By creating and sharing engaging content that informs and educates, you can ensure your message reaches prospective students. This long gestation period is why tracking content performance is crucial. Content influences every stage of the customer journey yet only 42% of B2C and 41% of B2B marketers have a documented content marketing strategy. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns. If you’re wondering how to create a content strategy, the first step is to define your ultimate content goal. dollars in 2022, and according to the latest forecasts, the content market industry is set to reach 107 billion U. A practical plan of attack for establishing the topics you’ll tackle with your content is to explore content pillars you’ll build into your content marketing strategy. Define your content objectives Achievable: Go for challenging but attainable results. Content marketing is a marketing strategy involving the creation and sharing of relevant materials, such as articles, videos, social media posts, and emails, to attract and engage audiences, establish expertise, promote brand awareness, and drive sales. In this chapter, let’s understand what goes into creating an effective SaaS content marketing strategy — which is the basis for producing high-performing content consistently. Consider this stat for overall marketing from CoSchedule’s Trend Report: Marketing Strategies 2022: Marketers with a documented strategy are 414% more likely to report success than those who don’t. Clearly. #1: Identify Your Sweet Spot. Videos. 14% of the least successful. In fact, posting too much is one of the top reasons people unfollow brands on social media. This will help you identify your goals, target audience, key topics and the types of. 1. This includes content planning, production, publishing, promoting,. # Conduct upfront research to align you content marketing strategy with target audience expectations. Measure content success. Content. How a global content marketing strategy can be used to influence user interests and its importance communication with customers. Lucky for us, times have changed. The purpose of content marketing is to deepen relationships and solve problems, so every content marketing strategy should address the three stages of content marketing. Your content should always have: Some tie back to the services or products you offer. 1. The key to a successful content marketing strategy is to follow this ultimate content marketing checklist: Build buyer personas; explore your audience and find their pain points. , a digital dental marketing agency that recognizes the value of content marketing in healthcare. Each section is based on learnings from each class in HubSpot’s free Content Marketing Certification course. When I started at Zapier as the Head of Content Marketing, one of my first tasks was to turn our excellent content into excellent content with a strategy behind it. Content marketing strategy is a longer-term strategy, but you can accelerate your reach and audience size with paid ads including: page like ads and. Measure content success. Content marketing is one possible digital marketing strategy that offers you a technique for creating and distributing content. Define your goals. A sophisticated B2B content marketing strategy can ensure the company owns high-value search terms and seizes search opportunities their competitors missed. Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. 8 Ways Case Studies Fit into Your Content Marketing Strategy. But, every business can develop its own unique content marketing strategy by following a few basic steps. You can make it as detailed or high-level as you like. But the CMI research shows having a documented content marketing strategy differentiates the top performers from average or poor performers. A business may want to consider including content marketing in its overall marketing strategy as a way to help: Increase brand awareness. This type of content aims to establish expertise and knowledge and be known. 6. 10. You need a place to plan your content out. Ebooks alone should never make up your entire content marketing strategy. 9. Step #7: Monitor and adjust. At the first stage of the sales process, your content should. Spotify’s Wrapped (user data-driven campaign) In 2017, music streaming platform Spotify launched a data-driven social media campaign called “Wrapped. Tactic #3: Use Video to Build Your Brand Character. A Simple 5-Step Process for Creating a Content Marketing Strategy. If you've already been creating content for some time without a clear content marketing strategy, it's a good idea to conduct a content audit. What Is Content Marketing Strategy? A quality content marketing strategy is a comprehensive plan for creating, publishing, and maintaining valuable and relevant content designed to attract a particular audience. 79% of marketers who aren’t using video plan to build a video strategy in 2022. Research your target audience. TIPS FOR Content Marketing THE FUNDAMENTALS OF CONTENT MARKETING / 10 Regardless of the platform you’re executing content marketing strategies on, a key rule that applies to all of them is RELEVANCE. Define your ultimate goal 💡. Digital Marketing: Mailchimp. Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events. Consider these nine ways to get employees to promote your content. Develop a process for content creation. Content marketing is a strategy for producing, publishing, and promoting valuable content to current and potential customers. Create Buyer Personas. 1. A content strategy will help you: Organize your content creation process. According to the Taradel survey, most small businesses use social media and direct mail to carry out their marketing strategies. 7. Here are the most interesting content marketing statistics we think you should know. There Will Be a Bigger Focus on Quality Over Quantity. Best Free & Paid SEO Tools We tested and reviewed 177+ free and paid tools. The purpose of content marketing is to deepen relationships and solve problems, so every content marketing strategy should address the three stages of. The first step in developing a successful content strategy is to define your content objectives. There are many different types of content marketing, including: And more. Thought leadership. 1. That growth hacking strategy helped Buffer attract its first 100,000 users. The chapters cover stacking a team, working with marketing and branding professionals on. CONTENT MARKETING Content marketing applications are industry-agnostic. It gives content marketing efforts direction, cohesion, and meaning. Content marketing works by creating relevant content in different formats, like videos, blog posts, ebooks, infographics, and. Marketers plan to invest more in short-form videos than any other trend. Content marketing revolves around creating brand awareness, generating leads, and capturing demand by transforming ideas into content assets and sharing them. Creating your market positioning, and establishing product differentiation, how customers will perceive you and your product. Podcasting is a content marketing strategy that involves creating audio content and making it available for download or. Let’s walk though how you can write a content marketing strategy—one that pulls together all the pieces and gives you a clear plan for moving forward. These pillars overlap slightly and thus frame five specific. Blog. Take a look at these top content marketing strategies! 1. Conduct persona research. Content marketing strategy is the set of steps you take to research, create, publish, and promote information that’s of value to your audience. The first step is to find your sweet spot. Uberflip is all about improving your site’s “content experience” and boosting your performance to own the buyer’s journey. 73% say it keeps their teams focused on established content priorities. 3. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert. The Content Marketing Roadmap. This seven-step content marketing strategy will help you figure out why you're doing content marketing, what kind of content makes sense for you, and who your audience is. No matter your goals or industry, your social media strategy should be data-driven. 14% of the least successful. Choose a key promotion channel (again, based on your audience) and keep it simple. Module 4 • 6 hours to complete. Content strategy and content marketing share some similarities, but they serve distinct purposes and can work together synergistically to achieve exceptional results. Clearly-defined goals and performance metrics are foundational components of your content strategy. Putting Quantity over Quality. In case commitment to a content marketing strategy is high, all managers and employees. Content plans are essential for a number of reasons: Strategy alignment: Content plans align content work with marketing and overall organizational objectives, ensuring that content teams focus on the work that matters most. Engage and teach how your product or service can solve their problem. Monitor and measure the performance of. But it is possible if you understand how content fits into your overall digital marketing strategy. These facts and figures also echo what we see every day at Convince & Convert, where we create content marketing strategies for some of the best-known brands in the world. It uses different content types (like blogs, videos, infographics) and distribution channels (like websites, social media, and email) to reach audiences in varied ways. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. 1. Content marketing is a powerful strategy used by businesses to attract and retain customers by providing engaging, relevant, and valuable content that meets the interests and needs of their target. One of the critical factors that determine the success of a content marketing campaign is its shareability. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year. Without a sound content strategy in place, the content creation process can get messy. Its value can be humor, education, information, entertainment, or inspiration, and it can come in the form of: Producing content is the first step—and often the easiest. In the “Audience Analysis” section of the content marketing strategy template, you’ll create buyer personas. 1. We think the definition from Joe Pulizzi, author of “Get Content, Get Customers” is hard to beat. In this video, you'll learn how to create a Content Marketing strategy in just 7 minutes. Take a look at your market research to understand your target audience and market landscape. Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your business solves. Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. It’s pretty much impossible these days to separate your content marketing strategy from your social media strategy. In 2023, 26% of social media marketers plan to lean into relatable and trendy content for the first time because it provides the highest return on investment (ROI) for social media marketers. Then they’ll make a solid case to move forward without being pushy. A clearly defined content marketing strategy that is communicated and understood within the organization might positively influence CM effectiveness, because it allows to select those CM projects which promise a high strategy contribution. We will look at how to build a content marketing strategy in 2024. S. Content marketing is the publication of online material, including creating video content, social media posts, articles, or other assets such as eBooks and infographics. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track. 10. Set Your Mission and Your Goals. It provides a long-term vision for overall marketing efforts, often looking. Content marketing is the process of creating and distributing valuable, relevant, and consistent content. Pay attention to your website analytics and conversions to see which types of posts are most popular and see if you can create similar content. So at its heart, content marketing is a marketing strategy — an approach that uses content to deepen our relationship with customers. Best for: Creating B2B marketing videos, digital marketing, and content creation. Set your content marketing strategy’s goal. Cost-Effectiveness : Compared to traditional advertising, content marketing often offers a higher ROI, as it can be less expensive to produce and remains. Many content marketing efforts fail because they lack a solid content marketing strategy to attract the right prospects and nurture them through the buyer journey. Content Strategy vs. Schedule when and where you post content. Successful content marketing is more than just publishing a blog post here and there, crossing your fingers, and waiting for the website traffic to come rushing in. On-Page SEO Techniques. 10 expert steps to develop a content strategy. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. Content strategy for B2C markets differs from B2B markets, as these statistics show. Getting in on the ground floor by anticipating the next trend is even better. Content marketing adds value to business. Bring your digital marketing campaigns together. Get inspired with these video content marketing examples from top brands like Adobe, Patagonia, and Apple. 3. 1. SEMrush has a highly successful content marketing strategy that leverages various marketing channels. This strategy, according to recent research by CMI, has been efficient at increasing engagement for 72% of marketers and is known for being a long-term endeavor that can bring results to your business for years to come. At some point, publishing frequency was an important factor that had some impact on social media algorithms and search engine rankings. Video can be one of the more complicated content types to create because you need more tools than. Build your buyer personas. When creating a B2B. Track content ROI: A content strategy helps track the ROI of your content marketing efforts, enabling you to make informed decisions about future investments. Short-form video is the most popular trend among marketers, has the highest ROI, and will see the most growth in 2023. Here’s the quickest way to find keywords with search traffic potential:April 2, 2023. Thought leadership is a type of content provided by leaders within a certain field or space and communicates big ideas or perspectives unique to the brand.